Tehran hosted the Iran Plex exhibition from July 20 to 23, 2024 (corresponding to July 30 to August 2, 1403 on the Iranian calendar).
The 23rd International Livestock, Poultry, and Related Industries Exhibition was held at the Tehran Permanent International Fairground, where the Afra Integrated Food Value Chain Holding played a significant role with a remarkable presence.
Afra Protein successfully introduced itself as a major producer of protein products. The products and goods of the holding’s subsidiaries were introduced to operators and consumers through video presentations, brochures, face-to-face discussions, and various banners.
During this three-day exhibition, direct and effective communication was established with other producers in this field, which led to the development of mutual cooperation through follow-up and joint meetings.
During the exhibition, government officials such as respected members of the Islamic Consultative Assembly and managers related to the livestock and agriculture sector visited the Afra Protein booth, and the activities of this complex were introduced to the officials in the best possible way by collaborating experts.
Other achievements of this exhibition include attracting numerous customers for the products produced by Afra Protein’s subsidiaries and establishing effective media relations through interviews with radio, television, websites, and various publications with the audience.
Ultimately, the International Livestock, Poultry, and Related Industries Exhibition was a valuable opportunity to create a suitable database of operators and customers to obtain information about the status and quality of the products offered and after-sales support, thus aiding in advancing the goals of Afra Protein.
The successful presence of Afra Integrated Food Value Chain Holding in the 23rd International Livestock, Poultry, and Related Industries Exhibition was a motivation to continue maintaining product quality and strengthening relationships with the target audience.
Hoping for more opportunities to make memories like this.
